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Talk Radio Podcast : Emergence of Reputation Networks : Sept 23, 2009

2 Sep

I had an amazing Blog Talk Radio with Jon Hansen of PI Window on Business last week.  We spoke over our allotted time, almost an hour, on the emergence of reputation networks such as Inquisix.  With it being so easy to make connections on the web and trade recommendations, how can people who don’t know you really trust what they read about you?

Topics we discussed included:

  • Value of References
  • Giving vs Getting
  • Political Patronage and References
  • Verifying References
  • Integrity of Referral/Reference Process
  • Does Social Media Help or Hurt
  • Extending Your Reference Base with Integrity
  • Emergence of Reputation Networks with Social/Business Networking

http://www.blogtalkradio.com/BTRPlayer.swf?displayheight=&file=http://www.blogtalkradio.com%2fJon-Hansen%2fplay_list.xml?show_id=662419&autostart=false&shuffle=false&volume=80&corner=rounded&callback=http://www.blogtalkradio.com/FlashPlayerCallback.aspx&width=215&height=108

If BTR podcast doesn’t show above, please go to Jon’s site to listen to it.

On a side note, talking with Jon was one of the easiest and most enjoyable online discussions I’ve had.  Jon prepared me for the call by sending me some topics to think about prior to our interview.  He was calm when we had a few technical difficulties to iron out before we went on the air.  And his engaging demeanor and conversation made the conversation lively, interesting and valuable.   I was certainly surprised to learn later that Jon’s only been a BTR host for a short time.  Jon has written a book, “Your Show Will Go Live in 5 Seconds” about his experiences as a Blog Talk Radio Host.  If  you’re thinking of becoming a BTR host or are thinking of your personal branding via Social Media, you owe it to yourself to read this book.  An excerpt is available at no charge at Jon’s site.  Not surprising, his book reads as breezy and well as listening to him online.

JonHansenBook

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Salespeople – Call to action & share

1 Sep

Nigel Edelshain of Sales 2.0 was interviewed on yourBusinessChannel recently and he discussed what salespeople need to do today to win more business.  Nigel’s call to action is to “…get together and share their rolodexes….to win business and keep their jobs.”  He suggests starting online with LinkedIn, AllyForce, SalesConx or Inquisix.

http://www.youtube.com/v/5kEN_73ftZw&hl=en&fs=1&rel=0&border=1

Social Networks – the backlash starting?

28 Aug

Maybe this is my personal pet peeve about social networking sites and thus this WSJ article resonated with me.

How Facebook Ruins Friendships

The author’s rant is that too many people have moved their relationship online at the expense of face-to-face time.  And that too many people share the dreaded TMI (Too Much Information) on Facebook – information they’d never share in public but feel compelled to share on-line.

I had a FB friend pondering online if they should have another child.  TMI!

Another about their trip to the dentist.  Another TMI!

Still, given the explosive growth of Facebook, Twitter and (to a lesser extent!) Inquisix, I think that people have just started learning how to communicate properly online. However, if we’re still struggling with in-person conversations and understanding email messages, then Miss Manners and her colleagues have a lot of work to do!

Joanne Black adds social networking links to her site

26 Aug

As many of you know, I’m a big fan of Joanne Black and her book, “No More Cold Calling” because so much of what she writes is the foundation on what Inquisix is built upon.   When Dave and I were first sharing the referral exchange idea that became Inquisix, we were introduced to Joanne by Philippe Lavie, sales trainer from Chicago.  Joanne and I talked a few times and then agreed to meet at the first Sales 2.0 conference in San Francisco.  I had a chance to pick up Joanne’s book and read it before meeting her in Chicago.  I felt like I was in college again because when I was done reading her book, it was filled with my yellow highlighting.  I’ve now met Joanne a few times while I’m in San Francisco and her advice on building a better Inquisix has proven invaluable.

NoMoreColdCalling

Joanne has now extended her website’s offerings to include a blog, Facebook page and Twitter account.  It’s now even easier to get her good advice.

Great Zig Ziglar quote to start the week

24 Aug

As a salesperson, are you selling to your prospects or helping them solve problems?

Zig Ziglar says, “You can get everything in life  you want if you help other people get what they want.”  As quoted in Selling Power maagazine, June 2009 issue, page 28.

Zig’s message at first glance seems a bit naive especially since it seems contrary to messages you receive at school, on the playing fields and at work about being number 1.

But in this new Sales 2.0 “empowering the customer” environment, is there any other way to be successful in your career?

Talk Radio Event: Emergence of Reputation Networks : Sept 23, 2009

23 Aug

Jon Hansen hosts a Talk Radio Show, “PI Window on Business” that reaches an estimated 300,000 syndicated subscribers worldwide every month.  The PI Social Media Network is internationally recognized for its ability to identify, structure and disseminate the ideas and visions that are reshaping the emerging global enterprise.

JonHansen

He’s talking with Michael Kreppein, Chief Sales Officer of Inquisix, to examine more closely the emergence of “reputation networks” and their effects on personal branding in the Web 2.0 world. Reputation networks, like Inquisix, are gaining ground to combat the growing problem within the realms of social networking, where references or testimonials are bartered by an ever-expanding network of interloping relationships between name collectors versus relationship builders.

Please join us.

Wednesday September 23, 2009 at 12.30pm ET

Miss Manners is never around when you need her & Tip to reconnect with customers

21 Aug

There were two articles I read recently that really resonated with me although they’re about separate topics.  Hence the long and unwieldy title. I think the first issue about saying, “No” to friend requests is a new phenomena that the rise in social networking has created.  And technology has also come in between you and your customer when you want to get your message across to one or two people.  Hmm, technology – you can use it to increase quantity at the cost of quality.  Maybe these two topics have a common link after all.

  • What’s the Right Way to Say ‘I Don’t Want to Be Your Friend’? – I’ve read and re-read this posting several times because it’s an issue that I face often. Where’s Ann Landers or Miss Manners when we need the answer to this question that only today’s times of social networks invading our personal space. Why I get business colleagues asking me to be Facebook friends I don’t know. Why I want to connect on LinkedIn with someone who openly admits to wanting to collect the largest number of connections is beyond me.
  • The talking pad – I really dislike PowerPoint presentations to get my message across to one or two people sitting with me at the table. Colleagues laugh at my laminate, as I’ll bring 2 slides printed out and laminated back-to-back as my presentation cues. Using a pad of paper or a whiteboard is just as effective. There are many & better options than flipping up the laptop and presenting. Start using them (again) and watch your conversions increase.

Inside Sales Growing at Expense of Field Sales?

12 Aug

Is Inside Sales growing at the expense of Outside Sales?

  • Some Sobering Sales Statistics – Another blog article that remarks on the trends of inside sales teams growing in importance and size while forecasts for the death of outside sales teams continue.

I’ve sold as & managed an inside sales group.  And I’ve done the same in the field so I can see both sides of this argument.  Perhaps has the market for a certain product matures overtime, the distribution of that product changes from field to inside to channel to online.  Are many big-ticket B2B products in a new market sold over the phone?  I doubt it.  But I’m sure the add-on sales of laptops once the vendor has been chosen is an easy sale over the phone or via the web.

So many professionals & businesses don’t see the end of their way of doing things.  Look at newspapers today.  Horse carriage manufacturers 100 years ago.  Is this the beginning of the end for outside sales?  Time will tell.

Better & Worse Ways to Deliver Your Message

10 Aug

Following up on my previous post, “Better & Lighter Ways to Deliver Your Message”, Seth Godin posted recently on a chart he thought up about the delivery mechanism of your message:

  • The bandwidth-sync correlation that’s worth thinking about – Interesting graph from Seth Godin that at first glance made me think of Gartner’s magic quandrant. Except that in his chart the sweet spot for a market isn’t the upper-right quadrant. Then I noticed only 3 of the communcation forms had company names attached to them – Twitter, YouTube and Cisco Telepresence. Cisco? How’d they get to be in the upper-right hand corner? Hardly a ubiqituos communication method. And where’s Skype? Where’s all the social networks? I’d put Skype in the sweet spot but higher than telephone. And I’d put social networks in sweet spot, too, and to the right of blogs. And take off Cisco.

GodinChart

Better & Lighter Ways to Deliver Your Message

9 Aug

Have you seen the old Microsoft television ad of a guy walking right thru airport security with just his Windows Mobile device while the next guy struggles with laptop and projector?  And then the Windows Mobile guy just sets his phone down on the conference table and it sends the presentation to the prospect’s projector without wires?  Such a tease since it didn’t exist.  And Microsoft certainly wasn’t going to the be first one to release such a useful device.

So when I saw this posting, I was very happy.  It’s a two-fer:  projector light enough to put in your pocket and a tablet that’s smaller than a laptop but more useful then a netbook.

  • Will the Mac Tablet Look Like This? – This doesn’t have much to do with referrals but wow would I like to carry one of these instead of a Dell brick to meetings. Better yet, the advertisement on the tablet summary shows a Pico Projector that you can connect to your phone or laptop to give presentations and the projector is small enough to put in your pocket.
  • Pico