Better & Worse Ways to Deliver Your Message

Following up on my previous post, “Better & Lighter Ways to Deliver Your Message”, Seth Godin posted recently on a chart he thought up about the delivery mechanism of your message:

• The bandwidth-sync correlation that’s worth thinking about – Interesting graph from Seth Godin that at first glance made me think of Gartner’s magic quandrant. Except that in his chart the sweet spot for a market isn’t the upper-right quadrant. Then I noticed only 3 of the communcation forms had company names attached to them – Twitter, YouTube and Cisco Telepresence. Cisco? How’d they get to be in the upper-right hand corner? Hardly a ubiqituos communication method. And where’s Skype? Where’s all the social networks? I’d put Skype in the sweet spot but higher than telephone. And I’d put social networks in sweet spot, too, and to the right of blogs. And take off Cisco.

Tags: "other sites", "seth godin", "social networks", communication, Referrals, sales, Selling