I had an amazing Blog Talk Radio with Jon Hansen of PI Window on Business last week. We spoke over our allotted time, almost an hour, on the emergence of reputation networks such as Inquisix. With it being so easy to make connections on the web and trade recommendations, how can people who don’t know you really trust what they read about you?
Topics we discussed included:
- Value of References
- Giving vs Getting
- Political Patronage and References
- Verifying References
- Integrity of Referral/Reference Process
- Does Social Media Help or Hurt
- Extending Your Reference Base with Integrity
- Emergence of Reputation Networks with Social/Business Networking
If BTR podcast doesn’t show above, please go to Jon’s site to listen to it.
On a side note, talking with Jon was one of the easiest and most enjoyable online discussions I’ve had. Jon prepared me for the call by sending me some topics to think about prior to our interview. He was calm when we had a few technical difficulties to iron out before we went on the air. And his engaging demeanor and conversation made the conversation lively, interesting and valuable. I was certainly surprised to learn later that Jon’s only been a BTR host for a short time. Jon has written a book, “Your Show Will Go Live in 5 Seconds” about his experiences as a Blog Talk Radio Host. If you’re thinking of becoming a BTR host or are thinking of your personal branding via Social Media, you owe it to yourself to read this book. An excerpt is available at no charge at Jon’s site. Not surprising, his book reads as breezy and well as listening to him online.
All About Referral Selling 