As a salesperson, are you selling to your prospects or helping them solve problems?
Zig Ziglar says, “You can get everything in life you want if you help other people get what they want.” As quoted in Selling Power maagazine, June 2009 issue, page 28.
Zig’s message at first glance seems a bit naive especially since it seems contrary to messages you receive at school, on the playing fields and at work about being number 1.
But in this new Sales 2.0 “empowering the customer” environment, is there any other way to be successful in your career?
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