Networking : The Key To Your Next Job

18 Aug

Editor’s Note:  At Inquisix, the networking is primarily for building your business.  But sometimes you need to start your business or career again.  Which is why when Inquisix member Debbie Boucher asked me if she could post about finding a job through networking on our blog, I agreed.  After all, I referred her to one of her jobs.

Can networking help you get your next job?  Absolutely!  In this current economy, networking plays a critical role in landing your next job.

The New York Times recently published an article entitled, “Network To Find A Job – The Basics” By Vault.com.  The article talks about how 80 percent of jobs are through word of mouth and how managers first go to their network asking for referrals.  Here’s an excerpt from Marcy Lerner’s book, “Vault Guide to Schmoozing“:

We’ve moved past the point where we expect that jobs will be mainly filled through company recruiting and advertising. According to widely-cited statistics, 75 to 80 percent of all job-seekers find their new position through referrals; most openings never see the light of day (or newsprint). By schmoozing, you make word-of-mouth work in your favor. You can learn about a variety of industries and make friends and contacts whom you can call upon for career advice or assistance. . . .”

I’ve had firsthand experience in networking.  Over the past 11 years, three of my last four jobs were due to networking based on people I’ve worked with or who referred me to colleagues.

I’m constantly networking.  Case in point, I recently finished my kickboxing classes for the season (BTW, love it).  I attended the classes for 12 weeks and ended up knowing everyone in the class as well as what they do for work and vice versa.  I was able to get my niece to join the class and we talked about networking and how important it was (especially since she was out of a job).  As a result of our discussion and through networking, she was able to get a job by one of the HR Managers who was taking the class as well.  She is now a strong believer in networking; thus the reason for this blog posting.

Matt Bertuzzi, a colleague of mine at The Bridge Group, and I recently posted a survey in several groups within LinkedIn for feedback.   We received over 75 responses (thanks to all who participated) and found that “networking” helped 90% of respondents find at least one job.  That says a lot!  So here’s the breakdown:

Has “networking” ever helped you find a job?

DebbieB-1

Over 50% of respondents report that networking helped "every time" or "almost every time"

 

Also interesting was who within their networks provided assistance in finding the job. Here is what the survey shows:

What was the nature of your connection?

(Select all that apply)

DebbieB-2

Colleague (57%)  and Friend (43%)  were the top two connections in "getting the job".

 

Have anything you’d like to add?  Then please post!

Inquisix Member Debbie Boucher is an Inside Sales Consultant for The Bridge Group, Inc.

 

Inside Sales Growing at Expense of Field Sales?

12 Aug

Is Inside Sales growing at the expense of Outside Sales?

  • Some Sobering Sales Statistics – Another blog article that remarks on the trends of inside sales teams growing in importance and size while forecasts for the death of outside sales teams continue.

I’ve sold as & managed an inside sales group.  And I’ve done the same in the field so I can see both sides of this argument.  Perhaps has the market for a certain product matures overtime, the distribution of that product changes from field to inside to channel to online.  Are many big-ticket B2B products in a new market sold over the phone?  I doubt it.  But I’m sure the add-on sales of laptops once the vendor has been chosen is an easy sale over the phone or via the web.

So many professionals & businesses don’t see the end of their way of doing things.  Look at newspapers today.  Horse carriage manufacturers 100 years ago.  Is this the beginning of the end for outside sales?  Time will tell.

Better & Worse Ways to Deliver Your Message

10 Aug

Following up on my previous post, “Better & Lighter Ways to Deliver Your Message”, Seth Godin posted recently on a chart he thought up about the delivery mechanism of your message:

  • The bandwidth-sync correlation that’s worth thinking about – Interesting graph from Seth Godin that at first glance made me think of Gartner’s magic quandrant. Except that in his chart the sweet spot for a market isn’t the upper-right quadrant. Then I noticed only 3 of the communcation forms had company names attached to them – Twitter, YouTube and Cisco Telepresence. Cisco? How’d they get to be in the upper-right hand corner? Hardly a ubiqituos communication method. And where’s Skype? Where’s all the social networks? I’d put Skype in the sweet spot but higher than telephone. And I’d put social networks in sweet spot, too, and to the right of blogs. And take off Cisco.

GodinChart

Better & Lighter Ways to Deliver Your Message

9 Aug

Have you seen the old Microsoft television ad of a guy walking right thru airport security with just his Windows Mobile device while the next guy struggles with laptop and projector?  And then the Windows Mobile guy just sets his phone down on the conference table and it sends the presentation to the prospect’s projector without wires?  Such a tease since it didn’t exist.  And Microsoft certainly wasn’t going to the be first one to release such a useful device.

So when I saw this posting, I was very happy.  It’s a two-fer:  projector light enough to put in your pocket and a tablet that’s smaller than a laptop but more useful then a netbook.

  • Will the Mac Tablet Look Like This? – This doesn’t have much to do with referrals but wow would I like to carry one of these instead of a Dell brick to meetings. Better yet, the advertisement on the tablet summary shows a Pico Projector that you can connect to your phone or laptop to give presentations and the projector is small enough to put in your pocket.
  • Pico

      Do you "Give to Get" or "Give for Money" Referrals?

      3 Aug

      Did anyone see JigSaw’s recent announcement that they’ve sent up an exchange where you can sell a referral to your contacts?  It’s called “JigSaw Connect” and given the number of members they have (850K registered  members), this could be the first exchange to make selling a referral by the individual sales rep successful.

      Selling a referral to your customer isn’t anything new.  Companies have been doing it at the corporate level for years.  They call it the affiliate program or the business development partner program or just the reseller program.  And this seems to be a well understood and accepted practice by the customers.

      Individual sales reps and agents selling a referral to their customer in certain industries isn’t new, either.  The introduction of a mortgage broker by the real estate agent that just found your new home probably comes with a kick-back to the agent from the mortgage broker.  Maybe the referral fee is not as well understood by the consumer but I don’t think anyone would be surprised.

      Now JigSaw is taking this to a new level.  It’s at the rep level where an individual rep can earn $200 by referring their customer to any vendor that’s signed up to advertise on JigSaw Connect.  And it’s many industries, even ones where traditionally the selling of referrals at the rep level is frowned upon.  The only other site I’ve seen that offers this exchange of referrals for cash is SalesConx, a startup based in New York City.  But they don’t have the membership scale that JigSaw has.

      I’ll be very interested to see how JigSaw Connect fares.  JigSaw itself received a lot of negative press early on because people were offended that their business information was sold anonymously.  JigSaw will say that they’re just collecting business information differently than a Hoovers or OneSource but aren’t any different in the information they deliver.  I’ve used JigSaw for years and Inquisix is a JigSaw data partner so I don’t have an issue with the service.

      Still, selling referrals versus giving referrals is an interesting dilemma for some.  BNI members give referrals to get them in return, i.e. “Givers Gain“.  At Inquisix, we encourage members to give referrals to increase their reputation with their own customer.  But no money is exchanged.

      Would you anonymously sell the business cards you’ve collected to a data broker, i.e. JigSaw?

      Would you sell a referral to a business contact you have?

      There’s a big jump in effort, responsibility, and reputation between the 2 questions.  Let’s see how this pans out.

      Future of B2B sales & Effective Networking Tips

      30 Jul

      In addition to the blogs listed to the right under the Inquisix blog roll, there are many other really interesting blogs that I read on a regular basis. Posts at these blogs that I recently found interesting enough to star and comment on are below:

      • The Future of B2B: Like It or Not – If Geoffrey’s predictions come true, selling will be 90% science and 10% art. And a lot less “interesting” especially for the traditional outside field rep.
      • 9 Tips for Effective Networking – Nice list of tips for effective networking. I’d boil them down to “get comfortable out of your comfort zone” and “Be Brief and Be Bold!”

      Consummate Networkers Presentation by Inquisix

      29 Jul

      As mentioned in a previous post, Pat Weber runs an online networking group called the Consummate Networkers and she invited me to speak to her group last week.

      Pat has three key areas of consummate networking:

      * Show Up
      * Dive In
      * Follow up

      Pat asked me to talk about the Dive-In area so I presented to over 30 attendees on, “The Morning After….Attending the Networking Event.” We used the BlitzTime solution so that everyone could see & hear the presentation and then do one-on-one networking afterwards. All from the comfort of their home, office or car.

      http://www.viddler.com/player/b22c378e/

      Other blog posts (and Tweets) I found interesting and starred this week

      23 Jul

      In addition to the blogs listed to the right under the Inquisix blog roll, there are many other really interesting blogs that I read on a regular basis. Posts at these blogs that I recently found interesting enough to star and comment on are below:

      Phone Event on July 23rd – The Day After the Networking Event

      21 Jul

      Pat Weber runs an online networking group called the Consummate Networkers and she’s invited me to speak to her group this week. The event is phone-based and anyone can join the call via BlitzTime.

      networking

      Date: Thursday, July 23rd at 7pm ET

      Topic: The Day After the Networking Event – What Do I Do Now?

      Why not join us and participate by signing up here? The event is free and you’ll have a chance to meet other professionals interested in networking.

      Can I Date Your Sister?

      10 Jul

      Very nice article by Michael Katz about why asking your clients for referrals is a bad idea. His analogy is that asking customers for referrals is like someone asking you if they can date your sister. As I’ve written before, I agree about not asking your customers for referrals and instead ask them to be references.

      Michael sends out an e-newsletter focused on writing better e-newsletters. You can read why Michael feels the same way I do about customers and referrals here. If you’d like to listen to the newsletter instead, click here.

      And why a penguin below? Because Michael’s company is called Blue Penguin Development.

      penguin_standing