This spring, my dear colleague, Joanne Black, the author of No More Cold Calling, introduced me to Mark Organ of Influitive. Influitive has an interesting twist on the reputation-based referral process that Inquisix built our business on.
Inquisix was focused on helping fill the beginning of the funnel with qualified prospects who came to you, the sales person, based on a referral from someone the prospect trusted. At Inquisix, the network was the salesreps and executives who had high-value relationships with their customers and thus could refer them. Influitive looks at the sales cycle from the point of view of your happy reference customers. At Influitive, it’s these customers who expand their reputation network based on the products and solutions they embrace.
Influitive is in beta now and I encourage any VP of Sales or VP of Marketing who is using salesforce.com to take a look at them.
Happy Selling!
All About Referral Selling 