Influitive – new spin on referrals and references

31 May

This spring, my dear colleague, Joanne Black, the author of No More Cold Calling, introduced me to Mark Organ of Influitive. Influitive has an interesting twist on the reputation-based referral process that Inquisix built our business on.

Inquisix was focused on helping fill the beginning of the funnel with qualified prospects who came to you, the sales person, based on a referral from someone the prospect trusted. At Inquisix, the network was the salesreps and executives who had high-value relationships with their customers and thus could refer them. Influitive looks at the sales cycle from the point of view of your happy reference customers. At Influitive, it’s these customers who expand their reputation network based on the products and solutions they embrace.

Influitive is in beta now and I encourage any VP of Sales or VP of Marketing who is using salesforce.com to take a look at them.

Happy Selling!

One Response to “Influitive – new spin on referrals and references”

  1. Cazare Campina June 16, 2014 at 5:07 pm #

    Hotel 3 Stele

    Greetings from Idaho! I’m bored to death at work so I decided to browse your site on my iphone during lunch break.
    I enjoy the info you provide here and can’t wait
    to take a look when I get home. I’m surprised at how quick your blog loaded on my mobile ..
    I’m not even using WIFI, just 3G .. Anyways, good blog!

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