Fabulous article about Hulu from Fast Company magazine. Great lessons for every entrepreneur, every growing company or company wishing they could grow.
Can Hulu Save Traditional TV? –
Lessons to be learned for all on:
- Improving user experience
- Using analytics to figure out what users want instead of asking them (because they don’t tell you – think Edsel)
- “Dinosaur” TV networks learning from a lesson (missing out on YouTube) and taking the appropriate steps. RIAA needs to do the same
- How to build revenue and market share. Amen!
Yes, I know this blog post is not about referrals. But I’ve been reading Fast Company a lot lately and find so many of them to be well written and insightful. Their articles should be required reading for anyone looking to grow in the new economy. Maybe that’s why it’s called, “Fast Company”
All About Referral Selling 