Tag Archives: forecast

Happy Ears Are Bad For Forecasting

15 May

Alyssa Dver is author of, “No Time Marketing” and was recently on Barry Moltz’s Business Insanity Radio show again. She had a great quote that was both funny and deadly accurate.

She said that “Happy Ears” is her term for confusing prospect enthusiasm with purchase authority.

What a great quote! It should be one of your top concerns when submitting your forecast to management. And management should be filtering forecasts with same consideration.

What about your forecast, does it have too many opportunities in it based on Happy Ears?

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