Study Says Social Media Not Useful to Close Sales. Duh.

10 Apr

Great post by Paul Greenburg in his CRM 2.0 blog entitled, “Study Says Social Media Not Useful to Close Sales. Duh.”

Definitely read the whole article. His conclusion:

“When it comes to social networks and channels re: sales, there is some value, due to reputation and influence garnered when participating in the social networks including those identified above, but not to close deals. Their value is in developing the kinds of relationships that serve you over time, if you’re a sales person, in pursuing opportunities and finding leads and developing the kind of sales intelligence that provides you with the insight in making your job easier and better.”

I could not agree more. Social Media/Networking solutions (and we put Inquisix in this category) are helpful in getting the deal started, not closing it.

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