This is a great story and inspiration to all that aspire to build their own product and company. I’ve been following this story since I read about it in the Economist back in October. 2 friends came up with an idea, build it on the cheap using partners to quickly prototype the product and then raised over $100K from angel investors in a few weeks. It’s now in production to popular reviews and available for purchase on-line.
What do I love about the story?
- 2 friends with complimentary talents to turn an idea into a product
- They came up with a great idea that they then EXECUTED on
- They quickly (and cheaply) built the protype using outside help
- They used KickStarter to find angel investors via the internet
- They are selling direct on the internet so cost of sales is low
It’s easy to come up with a good idea. Well, certainly easier than actually executing on the idea. So my congratulations to these 2 friends who were able to build and launch a consumer product with minimal resources and in rapid time.
What is it? It’s a tripod for your iPhone4. Simple, elegant and handy.
What’s your New Year’s Resolution? Shouldn’t it be to execute on your idea?
All About Referral Selling 