Not often that your C-level prospect will tell you how to sell to them. They’ll hide behind email spam filters and executive assistants but won’t take the time to tell you what you’re doing wrong. Until this CEO opened up with their automated email reply telling you to do more than just call the vendor hotline at purchasing – a voice mail no one ever picks up.
Top ways to get noticed:
- Let your prospect find you – ie Inbound Marketing
- Get introduced by someone they trust – ie Referrals
Top ways to annoy:
- Constant cold-calls
- Mass emails to entire executive team
- Trying to connect via social media
Thanks to Hubspot for the full article.
All About Referral Selling 
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