Stop the Cold Calling Insanity!

Frank Rumbauskas, of Never Cold Call fame, recently sent me a 5 minute video on why cold calling is ineffective. His premise is that cold calling equals 0 results. So cold calling 50 times still means 50 times 0 equals 0. His punch line made me laugh, “…I heard the definition of insanity is doing the same thing over and over again and expecting different results.”