Social Networking–Technology or People?

5 Nov

I attended the first-ever Corporate Social Network Design Council hosted by Visible Path on October 29th in San Francisco. The concept of social networking was explored. There are some interesting challenges, but the emergence of thousands of social networking sites proves again that people want to talk to other people. Whether they decide to share their personal contacts with their business contacts is another story.

Check out Jeremiah Owyang’s post here.

Social networks can help identify specific contacts, but once that is done, we need to build the relationship and earn the right for the referral. At the end of the day, it’s all about a referred introduction. When we get the introduction, we get the meeting. And that’s what we want.

Now it’s going to be easier and easier to develop social networks. As of November 1st, Google announced OpenSocial. In non-techie parlance, developers can now use OpenSocial to create applications that work on any social network.

Get ready for the ride!

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