Reasons Why People Buy

On my office bulletin board I’ve saved an old note from the first days of my sales career that lists the reasons why people buy. I don’t know the source anymore (if you do, please tell me so I can properly give credit).

Reasons Why People Buy

To Increase
– Profit
– Satisfaction
– Confidence
– Convenience
– Pleasure

To Improve
– Customer relations
– Employee relations
– Image
– Status
– Earnings

To Protect
– Investment
– Self
– Employees
– Property
– Money

To Reduce
– Risk
– Investment
– Expenses
– Competition
– Worry
– Trouble

To Make
– Money
– Satisfied customers
– Good impressions

To Save
– Time
– Money
– Energy
– Save

I recently found the 50reasonswhy website that takes the reasons from Geoff Ayling’s “Rapid Response Advertising” and adds pictures to illustrate creative ways to sell.

What are you selling?